ROAD TRIP
CONCEPT
Road Trip is an immersive, multisensory experience that invites visitors to embark on a journey inspired by the great travelers of history. This unique adventure takes you to destinations that exist only in our dreams and collective imagination.
The experience is divided into five distinct areas, each crafted to engage a different sense and create a full sensory immersion. Whether you’re cruising along the open highway or navigating through a whimsical car wash, each area offers a new and exciting perspective.
The soundtrack, curated with a selection of classic hits from various eras, is designed to evoke nostalgic memories and emotions.
ARTIST
Normal Studio
Established in Montreal since 2009, Normal Studio is a multidisciplinary creative studio renowned for its immersive and evocative visual storytelling.
With a full-time team of 40 professionals and a vast network of specialized collaborators, Normal Studio is active across North and South America, Europe, Asia, and the Middle East. Their expertise spans from engaging narratives to evocative scenographies filled with mesmerizing imagery, lights, and sounds, making them a prominent force in the global creative industry.
