Underground, where natural light doesn’t reach, plants process information and communicate with each other through an immense network of roots that perfectly express the concept of mutual aid.


With ORIGINI, WOA Creative Company will highlight the connections that are created in the basement of the museum, representing the inter-connected relationships between human beings as the origin of cultural and artistic growth….


The roots, symbol of solidity and tenacity and the starting point of everything, branch off throughout the “Basement”, the point of origin and foundation upon which the upper rooms of the Kunstkraftwerk are built and rise up.



WOA Creative Company is an international studio based in Milan that enhances creativity by shaping technology and moulding it into new forms of inclusive art and emotional narrative that straddle digital and analogue.

WOA creates multimedia installations, interactive shows and immersive experiences with its artists and creative technologists, recognised as pioneers in the creation and production of content that reaches previously unexplored territories in sharing emotion and stimulating reflection in the audience.

Videomappingmotion graphicsinstallationsinteractiondigital live paintingimmersive experience360 vrcontent for events and holograms, are the tools with which we tell stories that engage, provoke, inspire and change attitudes in the community.

Davide "Asker" Carioni

Creative Art Director & Technologist

The mix of creativity and technology in one person is what makes Asker unique, much like the soul of WOA itself. Graffiti writer since 1998, motion graphics designer & video mapper from 2009, passing through product design to computer programming. His wide experience ranges from graphic design to the production of unconventional videos and installations. And the rest is history.

Giuliana Pajola

Executive Producer

Project manager by vocation, leader by nature, since 2006 she has worked with innumerable agencies and video production companies. Project organisation and creative coordination run through her veins. Precise, hard-headed and demanding, but always generous and reliable. A soft-hearted sergeant-major charging headlong towards the next challenge. And guarantor of the soul of WOA.