IN THE FLOW
IMMERSIVE ART SHOW
CONCEPT
What it feels like to be immersed within the flow a computer-generated form of art?
One of the characteristics of immersive digital art is dynamism, vitality, being made up of a seamless flow of data, which generate different shapes, colours, symbols and meanings. The generative algorithms of digital art seem to reproduce the same patterns that nature itself generates.
So a set of numerical and mathematical calculations becomes a flow that we humans perceive as sea waves. The border between reality and illusion becomes very thin. The solution is to let go and become part of the flow ourselves.
To fully experience immersive digital art, the visitor must open their senses and let themselves go, until they get lost in the flow.
ARTIST
The Fake Factory
Award-winning studio specializing in videoart, videomapping, immersive experiences and new media art projects.
THE FAKE FACTORY created visuals and curated visual installations for public and private institutions in prestigious contexts worldwide.
Its founder, Stefano Fake, is currently one of the main Italian representatives of the new digital art form known as IMMERSIVE ART EXPERIENCE, and he created some of the most successful exhibitions in the world.
